Do you ever open up a report, scroll through for a few seconds, and think, “Where do I even start?”
If you run a small or midsize business, you’ve likely been there. The sales numbers are buried under marketing analytics, operational stats, and a dozen other data points you didn’t even ask for. It’s all “important” information, but somewhere between downloading the report and making a decision, your brain taps out.
You’re not alone. One study found that the average person processes about 74 gigabytes of information every single day, roughly the equivalent of watching 16 movies back-to-back. No wonder it’s hard to focus on what really matters.
The question is: How do you cut through the noise without ignoring the numbers entirely? The...